Mixed — corporate, startup, and consulting. Three worlds that built one methodology.
Sectors Served
"I've sat on all sides of the table — as a brand manager inside a large corporation, as a growth leader in a startup, and as a consultant brought in when brands need to find their truth again. That's the combination that built The Awakening Brand™."
Maithily Sarkar is the founder of Napora Solutions and the creator of The Awakening Brand™ methodology and the ACE Framework. Her career spans three distinct worlds — the rigour of corporate brand management, the urgency of startup growth, and the strategic clarity of consulting.
She has built brands from zero, reinvented brands that had lost their way, and guided businesses through transformation that touches not just their marketing, but their culture, their leadership, and their sense of purpose. Her work spans over 15 brands across 10+ sectors.
The common thread across every engagement: what is this brand's authentic truth? And the conviction that when you find it and align everything to it, growth follows — not as a goal, but as a consequence.
"Most brands don't have a marketing problem. They have an alignment problem. The strategy, the culture, the communication — all pointing in slightly different directions. Our job is to find the true north and align everything to it."
— Maithily Sarkar, Founder